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Create company values

Company values are most useful when they give people a shared way to recognize great work, describe expected behaviour, and make better decisions. In ClarityLoop, the value system you publish becomes the source for value tags in feedback and highlights, and it supports value-based insights later on.

Who this is for​

This page is for workspace owners creating a company value system for the first time or refreshing an older one.

What to decide before you start​

Before you create anything in the product, get clear on two points:

  • Are you refining the values people already know, or introducing a genuinely new set?
  • Do you want values that sound inspiring, or values people can actually recognize in day-to-day work?

The second question matters more. Strong values are observable. Someone should be able to say, "Yes, I saw that behaviour this week," not just, "That sounds nice."

How to structure each value​

Each value in ClarityLoop has four parts. Use each one deliberately:

  • Name: short, memorable, and easy to repeat in conversation
  • Description: explains what the value means in your company, not in the abstract
  • Behaviours: concrete examples of what the value looks like when someone is doing it well
  • Resources: optional links to playbooks, principles, or examples that help people apply the value consistently

If the Name is the headline, the Behaviours are the part people actually use. They are what make values usable in feedback, recognition, and coaching.

What good values usually look like​

  • Keep the set focused. Most teams do better with a smaller set that people remember and use.
  • Write behaviours that can be seen or heard. "Shares context early with partners" is more useful than "collaborates well."
  • Keep descriptions specific to your company. Generic value language is easy to admire and hard to apply.
  • Add resources when a value needs interpretation. This is especially helpful for values that depend on company-specific practices.

Create the value system in ClarityLoop​

Create a new value system when you are ready to draft the set in product:

  1. Open Company Values and create a new value system.
  2. Add values one by one with a clear name, description, behaviours, and any supporting resources.
  3. Review the full set together before publishing.

You can keep more than one value system in ClarityLoop, but only one can be published at a time.

Use AI refinement carefully​

When editing a value, you can use AI to refine the draft. This is useful for tightening wording or expanding thin behaviour examples, but it works best when you already have a clear first draft. AI can improve clarity; it should not decide your culture for you.

Before you move to publish​

Pause and check whether the set will help people make better judgments in real situations:

  • Can managers use these values in feedback without having to translate them first?
  • Would two different people likely tag the same value for the same strong example?
  • Do the behaviours sound like your company at its best, not just at its busiest?

If the answer is mostly yes, the set is probably ready to publish.

FAQs​

Can we change values later?

Yes. Workspace owners can edit value systems and values later. Small refinements are usually better than frequent full rewrites.

Can we keep multiple versions?

Yes. You can create and keep multiple value systems, but only one can be the active published system.

Can we delete a value or value system later?

Only if it is not already in use. ClarityLoop blocks removal when values are already linked to feedback or highlights.

How many values should we have?

Use the smallest set that still captures what your culture expects and rewards. If people cannot remember the values, they usually will not use them well.

Next steps​